Club Athletic Case Study
Video presentation | Explanation
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Caption: Squad Sandy put in work this week. This is the energy that gets you through the last rep. Come see why they never miss. A coach that’s supportive and gym partners that become your best friends.
Why it works: Shows work ethic, group personality,
Caption:
Agenda for today’s coffee run: Get Brady to join “The Sandy Sisters” on their squad trip to the Hamptons.
If you love dogs, fitness, and trips with friends, squad Sandy at Greenwich Village Athletic might be the home for you. Sign up join their 8AM workouts 2 day per week.
Why it works: Attracts dog lovers, shows group personality, shows the squad likes hanging out with each other. Shows squad humor.
Lo-fi
Carousel (Each clip is a slide)
Caption: Sounds of Coach Jeremy. Unmatched energy & support. Swipe for the coaching gold and the chaos that makes his squad one of the best in the building. He'll push you through the last rep and somehow make you laugh doing it.
Find your squad and real community of friends.
Why it works: Demonstrates Coach’s fun personality, fitness expertise, fun personality of squad members.